Question: How Do You Find Psychographic Data?

What are psychographics examples?

5 examples of psychographic characteristicsPersonalities.

Personality describes the collection of traits that someone consistently exhibits over time, as commonly assessed through a 5-Factor Model.



Opinions, attitudes, and beliefs.


Priority initiatives.

Success factors.

Perceived barriers.More items…•.

What is a psychographic factor?

Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Because this area of research focuses on activities, interests, and opinions, psychographic factors are sometimes abbreviated to ‘AIO variables’.

What does psychographics mean in media?

Psychographics is the study of people’s attitudes and interests, often studied in conjunction with typical demographic data to build more complete profiles of target markets and audiences. … It tells us nothing about their aspirations, their beliefs, their attitudes, or any other subjective psychological measure.

What do customer psychographics tell you?

Psychographics, by contrast, shows what this user loves, what she does, and the features that might make her buy. Demographic data can only show us who the customer is, not why they might buy. … Simple: psychographics gains actionable information about what motivates the user.

What companies use psychographic segmentation?

3 Practical Applications of Psychographic SegmentationRetail Industry. Marketers of retail products such as video game consoles, e-readers, tablet computers, etc., typically attempt to identify their target audience based on key demographic data points such as income, education level, number (and ages) of children in the household, etc. … Travel Industry. … Healthcare Industry.

Where can I find psychographic data?

There are several ways to gather and analyze psychographic data:Market research.Focus groups.Customer interviews.Customer surveys.Questionnaires.Quizzes.Psycholinguistic dictionaries.Website analytics (e.g. Google Analytics)More items…•

What is included in psychographic information?

Psychographic information might be your buyer’s habits, hobbies, spending habits and values. … Demographic information includes gender, age, income, marital status – the dry facts. You can only effectively reach your target audience when you understand both their demographics and psychographics.

What are 4 types of behavioral segmentation?

The four main types of behavioral segmentation are based around purchase behavior, occasion-based purchases, benefits sought, and customer loyalty.

What are the benefits of psychographic segmentation?

Many marketers believe it provides a more holistic view of audiences when used in conjunction with other segmentation data….Advantages of psychographic segmentationCreates better understanding of the consumers. … Reveals hidden attitudes. … Allows for more targeted messaging. … Creates opportunity for product repositioning.

What is psychographic in tourism?

Research uses travel psychographics to describe motivations, intent, interest, activities, and opinions regarding tourists’ desired travel destinations (Schul and Crompton, 1983; Waryszak and Kim, 1994) .

What is the difference between psychographics and demographics?

Demographic information tends to focus on external or physical factors such as age, ethnicity, gender, location, etc., while psychographic information focuses on psychological factors such as motivations, beliefs, priorities, etc.

What is an example of psychographic segmentation?

A common example of psychographic segmentation is a luxury mobile-manufacturing brand that specializes in customization. … They can also evaluate the same variables for their competitor’s target market as well for the better selection of a market for their branding activities.

What is meant by psychographic segmentation?

For marketers, psychographic segmentation means selecting the most likely buyers based on their interests, activities and lifestyle choices. … The right way to start your psychographic segmentation is to conduct research about the interests and hobbies of your customers.

What are examples of geographics?

Examples of Geographic SegmentationGeographic Segmentation Regional Preferences and Needs Exists. … Country Based Segmentation. … Population Based Segmentation. … Climate Based Segmentation. … Urban and Rural Based Segmentation.

What are the characteristics of psychographic segmentation?

Psychographic segmentation studies the less visible traits of a person. These include, but are not limited to: beliefs and values, psychographic characteristics include priorities, likes, dislikes, lifestyles, interests, motivations, and conscious and subconscious beliefs.